Dilemma: I feel as if I need to change my Facebook (FB) strategy. I currently use it to hang out with family, friends, and fellow writers.
I’m sitting on two FB friend requests from people who feel like friends, but they are also in my business.
Another source of pressure: I need to become a “fan” of client/referral source Facebook Fan Pages, so I can learn more about them. Once I do this, I will face more FB friend requests from people who are not family, friends, or writers.
Which of the following four options should I pick?
1. Continue to accept friend requests only from people in my target categories.
PRO: This preserves my relative privacy, though I should keep in mind that boundaries may still be breached.
CON: Others may feel offended. Plus, I miss opportunities to deepen relationships with them.
2. Set up a second FB profile for Susan Weiner, CFA, which I’ll use for business relationships.
PRO: There’s less risk of inappropriate information reaching my business contacts.
CON: It becomes one more social media profile to maintain. Content will overlap with my non-business profile.
3. Set up a FB Fan Page for InvestmentWriting.com and try to direct business connections there, while keeping my FB page “personal.”
PRO: A fan page is more flexible than a profile for my business.
CON: Fan page doesn’t solve the problem of having a profile that I can use to “fan” business contacts’ fan pages.
4. Accept friend requests from everyone, but control who can see what.
PRO: This option involves the least extra work.
CON: I’m bound to slip up on categorizing my updates, thus letting clients in on my squirrelmania, etc. Family or friends may make edgy comments on some of my posts.
What do YOU suggest? It would be great to get comments from you.
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Copyright 2010 by Susan B. Weiner All rights reserved