Use keywords well and you boost the odds that potential clients will find you in their Internet searches.
“Fifteen places you must place your Keyword Phrase and the why behind it” provides some helpful hints. At a minimum, make sure the person putting up your website knows the “behind the scenes” tricks for placing keywords.
Tread more carefully when it comes to inserting keywords into your text. Excessive use of keywords can make your writing clunky. It can drive away the very people you want to attract.