A good story or analogy can boost the power of your communications. It will linger long after the rest of your conversation fades.
I like the following example, which I found in “Tuning up implementation of modern portfolio theory” by Scott MacKillop:
Now let’s talk about combining managers in portfolios. The legendary football coach Knute Rockne said: “As a coach, I play not my 11 best but my best 11.”
This is how we should build portfolios.
I’m no football fan. I won’t even watch the Super Bowl. But this quote resonated with me. I threw my copy of Investment News, where this appeared, into my office so I could share it with you.