Looks matter: Pick your fonts wisely
Even though I’m a word nerd, I believe that their visual appearance matters to how effectively words communicate. The section on fonts in Improve Your Global Business English by Fiona Talbot and Sudakshina Bhattacharjee reminded me of this.
Fonts matter because the right choice of font makes your material easier to read.
Fonts also convey a message. For example, the authors note that “Times New Roman is readable but can seem old-fashioned these days.” That must be why my friendly presentation pro suggested I switch my PowerPoint slides from Times New Roman to Verdana.
To learn more about what your fonts say about you, check out:
- “What does your typeface say about you?” on prdaily.com
- “10 Iconic Fonts and Why You Should Never Use Them” on webdesignerdepot.com
- “Typeography psychology: What does your typeface say about you?” on minnpost.com
- “What Font Should I Use?”: Five Principles for Choosing and Using Typefaces” on smashingmagazine.com
What fonts do YOU favor?
If you know what fonts you use in your communications, please comment. If you’re knowledgeable about fonts, I’d like to learn from you.
