Gaining new clients is important to you. That’s the whole point of your marketing. However, a blog post by Karyn Greenstreet suggests that you aren’t making the most of a great opportunity: systematic follow-up with prospects who contact you.
“Most people will make one follow-up call or email to a prospective customer. But if they don’t get a response back, they often drop the whole thing,” said Greenstreet in “Why Marketing Fails #3: No Follow-Up” on her Passion for Business blog.
Your follow-up mistake
That lack of follow-up is a mistake. Why? Because there are plenty of good reasons why genuinely interested prospects may not follow up. They may even be grateful if you persist in contacting them. I’ve experienced that gratitude more often than not.
Greenstreet follows up her leads three times: first, within one business day; second, seven days later; and third, 10 to 114 days later.
What about your follow-up with prospects?
What’s YOUR follow-up policy?
Here are your poll choices
- First, within one business day; second, seven days later; third, 10-14 days later
- First, within one business day; second, whenever I get to it
- Within one business day
- Whenever I get to it
- Wait for them to contact me
- (Add your own answer)
I look forward to hearing from you.