You asked plenty of great questions during my presentations on “Writing Effective Emails and Letters.” One participant asked whether a company should insert its corporate name at the start of every email subject line.
I say “No,” as long as the sender’s email address clearly indicates the corporate affiliation. The space limitations of your email subject line, which I discussed in “Don’t make this mistake in your email subject lines!” mean you shouldn’t include information that doesn’t serve a purpose. Repeating your company name in the subject line wastes space.
Does YOUR company use its name in subject lines?
If your company uses its name in every subject line, what’s the reasoning behind its approach? Does your firm’s email address not clearly reflect your company name?