“Tip Sheets: One of the Most Effective Publicity Tools You’ve Never Heard Of” tells you how to use this PR tool to get exposure for your business. A tip sheet is a list of tips on how to do something.
I like that the author quotes PR maven Sandy Beckwith, who taught me almost everything I know about tip sheets. You can go to Sandy’s website to read more detailed instructions on how to write a tip sheet.
If you’ve got old tip sheets, you can update and reissue them. That’s a tip I got from one of Roger C. Parker’s Published & Profitable teleseminars.