Wealth managers should specialize by affinity, NOT demographics

“In my opinion, a successful segmentation will be less demographically driven (e.g., net worth or income striations) and more affinity driven (tapping into a deep pool of investors who share a common passion — auto racing, yachting, the arts, religion, and so on).” writes Scott Welch of Fortigent, LLC in “Differentiating When Consulting to the Ultra Affluent,” an article I blogged about on August 25.

Are you tapping a common passion among clients of your wealth management practice? Share it in the “Comments” section of this blog post.