What you’re missing if you don’t blog

Financial planners who don’t blog are missing out on a great opportunity to connect with prospective clients, according to “Social media in financial planning — the sweet spot and the sweet gap.” Why? Because many of your most desirable prospects read blogs.

On the other hand, if you do blog, you’re in a minority. Apparently fewer than 1% of financial planners blog, according to research from Kahuna Content.

Thanks to Bill Winterberg for bringing this information to my attention.