Writing sample: Nice short sentences from Wall Street Journal’s "Ahead of the Tape"

A couple of short sentences can be a great way to draw a reader into your article or investment commentary.

I like how the Wall Street Journal’s “Ahead of the Tape” column started yesterday.

Stocks have had a nice run these past couple of months. The downside: They may no longer be a bargain.

Notice also the nice conversational tone of the writing.