7 ways to manage writing by committee

The best way to manage writing by committee? Avoid it. As Ann Handley says in Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Having a buddy by your side is helpful. Having an entire committee on your back? Not so much. However, writing in a regulated industry means that many of you must […]

email tips

The email subject line you should never use

“…emails with no subject line were opened 8% more than those with a subject line,” according to “The one sales email subject line you’ve never thought to try.” That’s a provocative statistic offered by Anum Hussain of HubSpot, a respected provider of content marketing software. Reading that statistic might make you wonder if you should […]