This blog post was inspired by a section in Business Blather: Stop Using Words That Sound Good but Say Nothing! by Jerry McTigue. As you know, I agree with the mission of this book. Delete meaningless claims In a section called “Enough with the platitudes already,” McTigue criticizes the “litanies of clichés and banalities writers […]
If you work in a marketing or editorial group, the pieces that you work on may get comments from many different people. Sometimes your next step should be to send the piece to an editor to clean up or proofread the writing. Other times, you need to send the piece back to the subject-matter expert—often […]
Financial content marketing helps you to attract new clients by boosting your visibility and showing that you can solve their problems. Great financial content takes time to create. But you don’t always have big chunks of time to devote to your content strategy, writing, editing, and promotion. Don’t despair! You can give your content a […]
Can you spot what’s wrong in the image below? Please post your answer as a comment. Unfortunately, people make this mistake too often. I post these challenges to raise awareness of the importance of proofreading.
“Get angry” when you want to be creative, says John Hegarty in Hegarty on Creativity: There Are No Rules. Hegarty is a founder of an ad agency. Hegarty points to Picasso’s Guernica as an example of how anger can fuel creativity and big accomplishments. He says When Picasso painted Guernica, one of his most famous […]