email subject lines

Should my firm insert its name at the start of every email subject line?

You asked plenty of great questions during my presentations on “Writing Effective Emails and Letters.” One participant asked whether a company should insert its corporate name at the start of every email subject line.

I say “No,” as long as the sender’s email address clearly indicates the corporate affiliation. The space limitations of your email subject line, which I discussed in “Don’t make this mistake in your email subject lines!” mean you shouldn’t include information that doesn’t serve a purpose. Repeating your company name in the subject line wastes space.

Does YOUR company use its name in subject lines?

If your company uses its name in every subject line, what’s the reasoning behind its approach? Does your firm’s email address not clearly reflect your company name?

3 replies
  1. Jeanne Brown
    Jeanne Brown says:

    SO timely. My client edits all the email subject lines I submit to include the company name. I don’t think it’s necessary if, as you say, it’s clear who the sender is. But I’d like some data/best practices to back this up.

  2. Susan Weiner, CFA
    Susan Weiner, CFA says:

    Thanks, Jeanne. There must be some data out there. Maybe at a site such as MarketingProfs or MarketingSherpa. If you find something, please let me know.

  3. Susan Weiner, CFA
    Susan Weiner, CFA says:


    I asked your question on the Constant Contact FB page. They don’t have any research, but they agree that putting company name only in the “from” line should work.

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