You’ve probably used a referral to ask a stranger for an informational interview or a chance to talk about your business. If you make your initial contact by email, please avoid the following common mistakes:
- Burying the name of your mutual acquaintance in the body of your email
- Not making it clear immediately what you’re seeking
- Not identifying yourself clearly and succinctly
- Putting the burden on the other party to follow up
Let’s flip these mistakes to get a list of best practices.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net.