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MISTAKE MONDAY for April 2: Can YOU spot what’s wrong?

Can you spot what’s wrong in the image below? Please post your answer as a comment.

Here’s a key piece of information: I viewed this item when I was buying something from a website in February 2018. Without this information, you might not realize that anything is wrong with this week’s Mistake Monday item.
2017 on a 2018 ad

I post these challenges to raise awareness of the importance of proofreading.

5 replies
  1. Russell Campbell
    Russell Campbell says:

    The really important part is what happens after you purchase – does the vendor honor their promise or refuse to give you the discount. The proofreading mistake is a tipping point for a company’s regard for client service. Yelp and Google reviews are hanging in the balance.

  2. Laura M
    Laura M says:

    In addition to the past date, the asterisk isn’t followed by any information. If the asterisk is there, they should note it at the bottom of the ad. For example: Save $5 on $50 or more.*

    *Orders must be placed by 12/31/17. If you’re seeing this ad past the expiration date, too bad. 🙂

  3. Susan Weiner, CFA
    Susan Weiner, CFA says:

    Russell and Laura, you both make excellent points.

    By the time I got to the discount code, I was already unhappy with the vendor’s service. I wouldn’t buy from them again unless I got a really great deal. I didn’t feel tempted to test whether they’d honor the outdated deal.

    I think I may have cut off the footnote text in my screen shot. I just visited the vendor’s website and noticed that the footnotes appears many inches below the asterisk on its latest offer.

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