Focus on readers with “The Language of Trust”
The Language of Trust tells you why and how you can sell more effectively by focusing on your buyers. The following statement stuck with me: The first rule of building trust is to accept the fact that selling a product or idea has little to do with your company, what you’re offering, or your ideas. […]
Blogging Q&A with James McDonald
James McDonald of Index Strategy Advisors, a Houston-based firm that manages ETF-based portfolios, has made social media a key part of his firm’s marketing. He has built his firm’s assets under management from zero to more than $50 million in a little more than two years. This is part of a series of Q&As that […]
How to blog without giving it all away
“I can’t guest blog for you because I don’t want to give away my secrets,” said a potential writer for my blog. My response to the author who made that comment? “Don’t give it all away. Blog about a narrow slice.” Whether you’re an author, advisor, or consultant, there are many elements that combine […]
Don’t sabotage your website’s news page
A news page featuring your firm’s mentions in the media can boost your credibility, as long as you avoid one financial advisor’s mistake. “Wow! This advisor hasn’t gotten any press since 2006.” That was my first thought when I looked at this advisor’s news page earlier this year. I immediately thought, “He should delete his […]
4 e-newsletter landing page tips from “Epic Content Marketing”
“10 Ways to optimize your e-newsletter landing page” is one tiny but useful section of Joe Pulizzi’s Epic Content Marketing. It’s important to craft your landing page—the newsletter’s signup page—effectively because, as Pulizzi writes, “your email database is a significant business asset.” Your email list is valuable because you control it in a way you […]