Your call-to-action choice makes a difference
One change made a big, bad difference in newsletter sign-ups from my website. Read what depressed my subscription numbers so you can avoid a similar fate. Swapping newsletter for book box A call-to-action (CTA) box with appealing text and an image boosts clicks by visitors to your website. That’s why my website redesign in 2012 […]
Blogging Q&A with Jim Blankenship
I invited Jim Blankenship of Blankenship Financial Planning in New Berlin, Ill., to participate in a Q&A about his blog because I was struck by the depth of material on his blog. When I tweeted a question to him about his blog post explaining the file-and-suspend strategy for Social Security, he quickly tweeted back with […]
7 steps toward picking your self-published financial book’s formats and formatter
When you self publish your book, you get more control over the final product. The downside? You must sink time and money into the production process, starting with choosing your book’s formats and formatter. I learned firsthand about this when I published Financial Blogging: How to Write Powerful Posts That Attract Clients. So many format […]
Email lessons adapted from Hootsuite’s CEO
Email overload bothers everybody, but some people go too far in their efforts to manage their inboxes. For example, there are the “5 Hacks to Combat Email Overload” proposed by Ryan Holmes, CEO of Hootsuite. However, you can adapt some of his suggestions. Holmes’ suggestions are to: Limit your emails to three sentences in length […]
Two quick ways to boost your e-newsletter’s reach
Getting more from your existing e-newsletter is a winning tactic. A friend’s e-newsletter made me think of two simple steps you should take, if you haven’t already acted. 1. Make your e-newsletter viewable as a web page You want your readers to see your newsletter at its best. But that doesn’t happen when they view […]