Top five posts from the third quarter of 2013
In case you missed them, here are top five posts from the Investment Writing blog during the third quarter of 2013. How I gained 5,000 Twitter followers in 4 years The Future of Marketing is a Newsroom Mentality ←guest post Quantitative easing for regular folks: 3 lessons from The New York Times Rethinking the traditional […]
Two ways to encourage comments with a no-comment financial blog
Compliance worries make many advisors shy away from allowing comments on their blogs. If you’re in this camp, you can still encourage reader interaction. Two techniques stand out for me: 1) polls or surveys and 2) calls to action. 1. Polls or surveys Polls and surveys encourage readers to share their opinions with you. However, […]
Make your email links pop or lose clicks
I wanted to watch the video. I really did. But I couldn’t find the link to the video in the email. To get the most benefit from your emails, you need to make your links prominent. Color and underline My online experiences have conditioned me to click on links that are underlined, with text colored […]
Keyword placement tips to boost your financial blog’s search ranking
Search traffic drives 50%-70% of website visits, said Fran Sales, a copy editor at TechTarget. That means savvy use of keywords can bring more readers to your financial blog. Sales spoke as part of the ASPBE Boston Boot Camp on Sept. 24, 2013. You’ve probably identified keywords that you can write into your blog posts […]
Looks matter: Pick your fonts wisely
Even though I’m a word nerd, I believe that their visual appearance matters to how effectively words communicate. The section on fonts in Improve Your Global Business English by Fiona Talbot and Sudakshina Bhattacharjee reminded me of this. Fonts matter because the right choice of font makes your material easier to read. Fonts also convey a […]