Is Google+ worth the effort?
I didn’t understand the appeal of Google+, which is why I decided to read Guy Kawasaki’s What the Plus! Google+ for the Rest of Us. In his chapter on “Why I love Google+,” Kawasaki says, “Google+ has powerful and sophisticated features that the competition doesn’t, and Google+ does things in ways that make more sense […]
The Six Keys to Confident Presenting
Beverly Flaxington knows the investment and financial advice industry and she knows how clients and prospects think. I still remember how her explanation of personality types riveted the audience at a Boston Security Analysts Society presentation that I organized. I’m delighted to feature her advice below. The Six Keys to Confident Presenting By Beverly D. […]
4 Twitter #FF tips from my personal experience
Thanks to everyone who has favored me with a #FollowFriday (#ff for short), I’ve learned a few things about how to do it right. If you’d like to use the #ff hashtag to show respect or gratitude to others, consider these tips. 1. Keep your #ff tweets short Your #ff tweets will get retweeted if […]
Blogging lessons from the New York Times’ public editor
When she started her job, Margaret Sullivan, public editor of The New York Times, set herself three goals that can also apply to advisors who blog for their firms: Put readers first. Encourage conversation. Promote transparency and understanding. The goals need some tweaking for advisors because, as Sullivan explains in “My Turn in Between the Readers and […]
Guest post: Do longer articles really get shared more often?
Which blog posts get shared the most? Everyone wants to know. So when I read that “longer articles tend to be shared far more often,” according to an article cited by “Content Marketing: Dance Like Nobody’s Looking,” I shared that quote on Facebook. I was delighted when Angelique Geehan responded with the thoughtful reply you’ll […]