Learning what works for you in winning clients is a good way to make your marketing more efficient and effective. I’ve described my approach on this blog. But a recent webinar inspired me to revisit this topic. Consultant Mary Cravets of Simply Get Clients suggested that participants identify how they gained their best clients. Then, […]
Are you tired of only discussing recent market developments in your investment commentary? Look to your professional reading for ideas, as I suggest in my webinar, “How to Write Investment Commentary People Will Read.” A topic leaped out at me when I read the CFA Institute’s Financial Analysts Journal (FAJ) from 2021’s first quarter. The […]
Can you spot what’s wrong in the image below? There’s more than one mistake, so tell me about the mistake that bothers you the most. Please post your answer as a comment. I post these challenges to raise awareness of the importance of proofreading.
Do you leave spaces around slashes in expressions such as “and/or” or do you open up spaces, using “and / or”? I’ve seen both styles. The online AP Stylebook (paid subscription required) says “No space on either side of the slash.” Here’s what Garner’s Modern American Usage says about “and/or”: A legal and business expression […]
Political divisions in America have me thinking about how to speak with people with whom I disagree. This is personal. I have an aunt with whom I can’t talk politics. As a result, I was intrigued by the chapter called “Don’t Argue” in Trish Hall’s Writing to Persuade. Arguments don’t get good results Hall makes […]