"The Seven Dirty Words You Can’t Say in Email Subject Lines (Plus 100 Others You Shouldn’t Use, Either)"
You don’t want your emails to get tagged as spam. So stay away from the words listed in “The Seven Dirty Words You Can’t Say in Email Subject Lines (Plus 100 Others You Shouldn’t Use, Either).” This list is old, so keep your eyes open for updates. If you ever look at your spam folder, […]
Creating Pitch Books Without Losing Your Mind… a Sequel
“Creating Pitch Books Without Losing Your Mind… a Sequel: Your Pitch Book – a Foundation for Customizing” is a guest post by designer Margaret Patterson. Her 2007 series about “Creating Pitch Books Without Losing Your Mind” has attracted lots of attention. Thanks for your latest contribution, Margaret! If you have questions for Margaret, please leave […]
When NOT to personalize your email’s subject line
Personalizing your email subject lines with the recipient’s name—for example, “Susan, can you attend meeting on Feb. 12?”–will always increase your readership. Or so you’d think. But that’s not true according to an article about email subject lines by Mark Brownlow on Email Marketing Reports. If your email recipient doesn’t know you well, they may assume […]
Advice from a hiring manager for CFAs who want to freelance
If you’re a CFA charterholder considering a switch to freelance writing, read on for advice from the perspective of the corporate manager who may hire you. The manager asked to remain anonymous. Thank you, generous manager, you know who you are! 1. What type of writing assignments best match the freelancer’s skills? Is he or […]
This website helps you with acronyms
Puzzled by an acronym? Acronyms are abbreviations formed using the initial letters–or syllables–of a phrase. The Acronym Finder will uncover the complete phrase that underlies the acronym. Like “grantor retained annuity trust” for GRAT.