OCT. NEWSLETTER: Are blogs written by humans still relevant?

Now that financial professionals can harness artificial intelligence (AI) to spew out blog posts, are blogs written by humans still relevant?

Yes, they are.

Sure, it’s relatively easy to create a large volume of blog posts with AI’s help. Also, you may be able to use AI to help with your blog post research, as long as you check the sources to make sure they aren’t AI “hallucinations.”

However, AI-generated blog posts have a big flaw. They typically lack the distinctive flavor of a blog post written by a creative writer with a unique voice. This means that AI-generated blog posts won’t help you stand out from your competitors—especially not if they’re drawing on the same sources as your competitors. In contrast, you’ll stand out if you dig deep into your unique personal experiences.

Try it and see!

If you’d like to learn more about how to blog efficiently and effectively, check out my book, Financial Blogging: How to Write Powerful Posts That Attract Clients, and my online financial blogging class.

Examples of how to convey a lot in few words

Do you know that famous quote to the effect of “If I had more time, I would have written a shorter letter”?

100 word story is a website that shares stories—essays or fiction—that are complete within 100 words. That’s quite a challenge.

For investment-related examples of how to shorten writing, read my post on “Can YOU simplify investment commentary better than this?”

And to understand the origins of that famous quote, read The Quote Investigator’s “Quote Origin: If I Had More Time, I Would Have Written a Shorter Letter.”

For authors affected by the Anthropic settlement

If you’re the author of a book with content that might have been used by AI company Anthropic without your permission, check out “What Authors Need to Know About the $1.5 Billion Anthropic Settlement” from the Authors Guild.

Bring your plants indoors

If you live in the Northern Hemisphere, it might be time for you to bring in your houseplants before frost hits. I found some tips for this in “How & When to Bring Plants Inside: Timing & Debugging Tips.”

I am also mulling over how to keep some perennials alive on a balcony for the first time this winter. I think I’ll wrap a blanket around the pots to provide the protection that they’ll miss because they’re not planted in the ground.

What my clients say about me

“Fast, effective, insightful. I can think of no better resource for superior financial writing.”

“Susan has an exceptional ability to tailor investment communications to the sophistication level of any audience. She has an uncanny ability to make very complex investment and/or economic topics accessible and understandable to anyone.”

“Susan’s particularly good at working through highly technical material very quickly. That’s very important in this business. A lot of people are good writers, but they have an extensive learning curve for something they’re unfamiliar with. Susan was able to jump very quickly into technical material.”

Read more testimonials!

Improve your investment commentary

Attract more clients, prospects, and referral sources by improving your investment commentary with 44 pages of the best tips from the InvestmentWriting.com blog.

Tips include how to organize your thoughts, edit for the “big picture,” edit line by line, and get more mileage out of your commentary.

Available in PDF format for only $9.99. Email me to buy it now!

Boost your blogging now!

Financial Blogging: How to Write Powerful Posts That Attract Clients is available for purchase as a PDF ($39) or a paperback ($49, affiliate link).