You should use a strong call to action to convert website visitors into leads for your business, according to “Strong Call to Action – Convert Website Visitors into Leads” on the Hubspot website. If visitors give you their contact information, they’re one step closer to becoming clients.
Hubspot advises you to:
- Keep it Simple.
- Make it Obvious.
- Most Important: Make it Valuable.
For example, I observe these rules on my InvestmentWriting.com website by:
- Saying simply “Receive My E-newsletter!” on my sign-up box
- Placing the sign-up box in the upper right-hand corner of every page of my website
- Offering value by providing a monthly e-newsletter
How could you apply these tips to your website? If you’re an investment manager, consider offering an email subscription to your investment commentary.