You have to crack eggs and get your hands dirty to create a delicious dessert. Sometimes the same thing is necessary to create an effective blog post.
Most good blog posts aren’t fully formed before you start writing. They’re not like the products of soulless, mass-produced cake mixes.
You have to assemble ingredients—your ideas, statistics, and other supporting evidence.
You don’t dump your ingredients into your blog post in any old order. The result would be impossible to read. Instead, you add them in the right order. You may decide on that order using different techniques, such an outline, mind map, or discussion with an editor or writer. In a sense, you’re creating a recipe with the right chemistry.
You blend your ingredients. The writer’s equivalent of blending is the editing of your first draft. that’s the stage when you check that your post passes big-picture tests for its organizations.
Then, you bake. For writers, that means line-editing, proofreading, and, perhaps, getting feedback from other people.
Complete these steps, and you have a blog post that’s ready to be consumed by readers who’ll appreciate the care that you’ve put into it.
Want help learning how to bake a great blog post? Check out my financial blogging class!