Don’t give up on being different
Do you worry that nothing can make your writing stand out from the rest of the pack?
Here’s some inspiration for you from Roger Rosenblatt’s Unless It Moves the Human Heart: The Craft and Art of Writing:
Eventually, we all tell the same stories, yet none of our stories sound like anyone else’s. Think of your dullest family member, the pixilated uncle who tells the same family anecdote over and over every Thanksgiving. Even he never tells his story the same way twice.
Rosenblatt’s statement reminds us that everyone expresses things differently—and their own way of expressing themselves varies over time. As a result, the way that you express yourself is inherently different.
But, you may say, I don’t want to be a boring uncle. Of course not. That’s why you should build on your differences.
Ways to differentiate your writing
Consider using the techniques I discuss in “How to add personality and warmth to your financial writing, part one” and “Part two.” (The two posts are summarized in “Infographic: 5 ways to add personality to your financial writing.”)
Also, strive to make your writing achieve the three C’s of being compelling, clear, and concise.
Another way to differentiate yourself is to speak to a narrowly defined audience. Show that you understand your audience’s unique characteristics.
Do these things, and you’ll achieve a difference that attracts readers.
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