More financial professionals are blogging on LinkedIn Pulse, LinkedIn’s blogging platform. Sometimes this raises compliance issues that you may not know how to fix. Compliance issues for content that you post are easy to handle. But what about compliance issues with other people’s comments on your LinkedIn Pulse posts?
Compliance issues for content that you post
It’s easy to manage compliance issues directly related to the content that you post to LinkedIn Pulse—or any social media. You handle it by only posting content that you believe to be in compliance.
If you’re a registered representative affiliated with a broker-dealer, you should probably get all of your content reviewed before you post it.
If you’re a registered investment advisor (RIA), your employer may require compliance review before posting. However, many RIAs have a lot more leeway than registered reps. If there’s no formal review process, you should identify criteria for distinguishing compliant content from non-compliant content. You can also keep a list of recommended disclosures.
Compliance issues with other people’s comments
But what about other people’s comments on your LinkedIn Pulse posts? I investigated this after someone posted a spammy link in response to one of my posts on LinkedIn Pulse. Surprisingly, the LinkedIn Help person who responded to my inquiry didn’t immediately know the answer to my question.
However, eventually, I learned that you can flag and hide comments. Just click on the three dots (…) next to any comment and a dropdown menu opens. Click on “Flag and Hide” to remove the troubling comment.
If comments make you—or your compliance professionals—too nervous, then you can disable comments. I don’t recommend this unless your compliance professionals insist on it. After all, you’re posting on LinkedIn to deepen your relationships with readers. You don’t want to mistakenly give readers the impression that you don’t care about their reactions.
Managing Comments on LinkedIn Pulse gives LinkedIn’s official explanation of how to disable comments, as well as how to flag and hide comments. However, I couldn’t find the Settings icon that they refer to on my Pulse post.