I’m a big fan of saying “Thank you.” So I’m delighted to feature this guest post by Suzanne Muusers of Prosperity Coaching. Suzanne is a consultant to financial advisors. I met her through Twitter.
By Suzanne Muusers
I’ve been sending out a lot of hand-written thank you cards lately. I find really nicely designed thank you cards at Trader Joe’s and AJ’s and I just get the urge to send them. You wouldn’t believe the response I get when the recipient receives the card. I usually get a phone call from them gushing about “taking the time to send a hand-written card” and “thank you so much for thinking of me.”
We have become such a digital world we forget about the impact such a simple action can have. We now have email, ezines, newsletters, evite.com, and the like. While it’s nice to save paper on such niceties and be “green,” getting a card in the mail is like getting a present. When you send someone a card through the mail, I am betting that it stays on their desk for quite some time.
As I glance over my desk, I see a hand-written card I received from a financial advisor I met last month at the Financial Planning Association meeting. He asked me for advice on where he should get coach training. I gave him a few choice pointers and several days later received a beautiful zen-like card from him thanking me for the tips. You can bet that I’ll keep that card for a long time.
So how can you use thank you cards in your business? What occasions would be suitable for a thank you card?
- Birthday cards
- Nice to meet you cards
- Thank you for the referral cards (as part of a written referral program)
- Congratulations for your achievement
- Sympathy cards
- Wedding cards
Maybe thank you cards should be part of your Marketing Plan and part of your week!
Suzanne Muusers is a business coach, marketing expert, and a sales and marketing speaker based in Scottsdale, Arizona. Her coaching program for financial advisors, The Prosperous Advisor™ , focuses on revenue-building activities.
Susan B. Weiner, CFA
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Copyright 2010 by Susan B. Weiner All rights reserved