Some people feel they shouldn’t blog. They hesitate because they don’t have novel topics, or they feel their writing isn’t good enough.
If you’re hesitating, you might benefit from an exercise called “Exploring Self-Compassion Through Letter Writing” in Kristin Neff’s Self-Compassion; The Proven Power of Being Kind to Yourself.
As part of the exercise, Neff suggests you write a letter from the perspective of “an imaginary friend who is unconditionally loving, accepting, kind, and compassionate. Imagine that this friend can see all your strengths and all your weaknesses, including the aspect of yourself you have just been thinking about.”
The next step is to “Write a letter to yourself from the perspective of this imaginary friend—focusing on the perceived inadequacy you tend to judge yourself for.”
Your friend’s response to your letter
What would this friend say about your:
- Writing skills
- Blog topics
- Other weaknesses and strengths
Here are some of the points this friend might make:
- Writing is a skill that can be improved through study or working with an editor. Your writing doesn’t have to be perfect.
- It’s okay to discuss topics that others have already discussed. This is because they are perennial concerns of your prospects. You can use your insights and personality, as discussed in “How to add personality and warmth to your writing,” to make an impression on your readers.
- Blogging can be a great way for advisers to clarify their thoughts on important topics, regardless of whether it brings new clients. It also improves your website’s search engine optimization (SEO) on topics you care about.
- There may be fixes for other weaknesses that you perceive.
Sure, sometimes your imaginary friend will sometimes tell you to give up on blogging. For example, if you’re an incredibly busy advisor with a steady flow of new clients, and you’re a terrible writer, then that might be a valid reason not to blog.
However, in many cases, your friend will say “Please blog.” Listen to your friend.
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