William Zinsser, a revered writing expert, said the following in On Writing Well: The Classic Guide to Writing Nonfiction:
Every writing project must be reduced before you start to write. Therefore think small. Decide what corner of your subject you’re going to bite off, and be content to cover it well and stop.
This advice is especially important if you’re writing something short, such as a blog post.
However, this advice also applies to longer projects, such as white papers. Picking a corner will help you focus on a narrower set of readers. The more specific and focused you are on solving the problems of your target readers, the better those readers will react. That’s because they’ll feel that you understand their problems and you’re helping them. That’s powerful.
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