“You can differentiate yourself by communicating in a likable, authentic manner,” says author Sue Hershkowitz-Coore in Power Sales Writing. Her book emphasizes email communications.
To write in a likable manner, the author suggests you use the following techniques:
1. Create a message that genuinely revolves around your prospect.
2. Use more you and your words than I or me words.
3. Reflect the prospect’s style.
4. Start with something that matters to your reader.
5. Be positive.
6. Be brief, but not blunt.
7. Be authentic!
How do YOU rise to this challenge?
Differentiation is a challenge for investment and wealth managers. Please tell me how YOU make yourself likable in your professional communications.
I recommend Power Sales Writing as a good read for any business person who needs to write emails that persuade.
Disclosure: I received a free copy of this book from McGraw-Hill in return for agreeing to write about it.