Tag Archive for: investment commentary

Writing sample: Nice short sentences from Wall Street Journal’s "Ahead of the Tape"

A couple of short sentences can be a great way to draw a reader into your article or investment commentary.

I like how the Wall Street Journal’s “Ahead of the Tape” column started yesterday.

Stocks have had a nice run these past couple of months. The downside: They may no longer be a bargain.

Notice also the nice conversational tone of the writing.

Did this New York Times columnist listen to me?

In “Passions Run High On Indexing,” New York Times columnist Joe Nocera writes about the conflict between traditional and fundamental indexers that has been running in the Financial Analysts Journal. He does what I suggest in my investment commentary workshop. He picks a controversial topic from a professional journal, then explains it in non-technical terms.

Nocera’s article is more about what he calls “an old-fashioned academic cat fight” than the indexing debate. If you tackle this topic for your clients, I suggest you focus on the latter rather than the former.

But Nocera does eventually express an opinion on the substance of the debate. He agrees with Jack Bogle that fundamental index funds are a form of active management. “… they ain’t index funds, and they shouldn’t be viewed as a replacement for index funds. Mr. Arnott and his allies would better serve investors by saying so out loud,” writes Nocera.

Thank you, Boston Women in Finance!

Members of Boston Women in Finance made my experience enjoyable when I presented my one-hour workshop on “How to Write What People Will Read about Investments” yesterday.

Here’s some of their feedback on my presentation:

  • “Although brief, packed with very useful takeaways!”
  • “Susan was able to fit in an hour what people spend days learning in conferences”
  • “Susan reminded me to remember my audience and to listen to my ideas”
  • I learned “a new thought process for brainstorming” and “ways to make my market piece more direct and to the point”