The two most important words are…

Copyblogger Brian Clark’s lessons in “The two most important words in blogging” apply equally to any form of marketing communication. Pay attention because using these words will make your communications more persuasive.

See if you can guess the two words before you surf to Copyblogger’s site. If you have attended any of my presentations on writing, you should know one of the two answers.
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Copyright 2010 by Susan B. Weiner All rights reserved

2 replies
  1. Eric Novinson
    Eric Novinson says:

    Well, I guessed one of them, my guess was "you need" and it's "because you". That's good advice, it's interesting that you manage to use both of the words in this post, I wonder how many people will pick up on that.

  2. Susan Weiner, CFA
    Susan Weiner, CFA says:


    By guessing "you," you're ahead of so many of the people whose writing I read.

    Thank you for taking the time to comment.

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