Newsletters are an important part of marketing for many investment and wealth management firms.
You’ve got lots of options.
- Print newsletter vs. e-newsletter
- Quarterly, monthly or weekly frequency
- Market commentary and/or other topics
- Articles that you write yourself vs. articles written by a writer whom you hire, so they reflect your firm’s views vs. articles that are mass-produced by a firm that sells the same content to others
I’d like to learn your opinion on what works best. Please answer the poll in the right-hand column of this blog.
Also, feel free to leave a comment below.