A letter can be a great format for your financial blog. Writing a letter can help you tackle difficult topics or get a new perspective on an old topic.
I’m not thinking about the kinds of letter you usually write. I don’t mean prospecting letters, quarterly reports, or requests for documentation.
Instead, I am thinking about letters that tackle topics that you feel strongly about. Sure, you can write about those topics in a regular blog post. However, there’s something about a letter that makes it more personal.
Different letter recipients, different content
Imagine, for example, that you write a letter to one of the following people:
- Your mom, whom you are grateful to for teaching you the value of saving and investing
- Your son, who just started his first job with a 401(k) plan
- Your client who holds no stocks in her retirement plan
- Ted Benna, father of the 401(k) plan
Each of these letters might discuss retirement. However, your choice of recipient will affect the opinions you express, your tone, and the details you use to make your point.
The details that you use in a letter—especially a letter to your mom or son—are likely to deepen the reader’s sense of who you are. Are you a person like them? A person they can relate to? Your letter to a client will show if you can empathize, or you’re coldly logical. Your letter to Ted Benna may display your technical expertise.
I think that showing your personality, which I’ve written about in “How to add personality and warmth to your financial writing—part one” is one of the strengths of a letter.
Another reason to use the letter format is to make your language more reader-friendly. I remember struggling with a topic in my essay-writing class at Radcliffe Seminars many years ago. To end my stilted language, my teacher suggested I write a letter to a classmate, telling her what I wanted to say. He hoped that would pull more conversational language out of me. Visualizing your ultimate reader always helps, as I discussed in “Your mother and the ‘fiscal cliff.’”
Have YOU ever written a blog post in the form of a letter? If so, please share a link in the comments.
By the way, this post was inspired by a book, Karen Tei Yamashita’s Letters to Memory, which takes the form of letters to historical figures and other people. It’s a provocative read about Japanese-American history that brings in Greek and Indian mythology and other diverse topics, thanks to her choice of letter recipients.
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