Lessons from my headshot photo disaster

Your headshot photo shows up a lot. It's not only on your…
Sculpture on Michelangelo's tomb, Basilica of Santa Croce

How to beat blog burnout

Have you ever felt tired of blogging? Thought about giving up…
Top posts on InvestmentWriting.com

Top posts from the first quarter of 2015

Check out my top posts from the last quarter! They’re a…
Email

4 reasons your emails don’t get results

Emails are essential to your marketing and client communications,…

Plurals: your best friend for gender-neutral financial writing

Do you routinely refer to members of your target audience as…
Smart Professional Pointing You Out

How to prepare for your podcast interview

You’ve been invited to be a guest on a podcast. How exciting!…
man thinking

Is plain English for financial dummies?

"We don't want our clients to think we're dummies." When I encourage…
email tips

How to highlight text in emails

When you write emails, plain text sometimes isn’t enough. You…
error

Should you correct other people’s writing mistakes?

The quality of your writing affects what other people think of…
Susan's tweet about RIA blogs

RIA blogs recommended by my Twitter friends

Looking for good blogs by registered investment advisors or financial…

Should you link to others in your blog?

If your blog focuses solely on your own content, perhaps it's…
which vs. that

That vs. which: Which is right?

Writers often use "which" when they should use "that." The reverse…
3Cs of investment commentary InvestmentWriting

Should your investment commentary be different?

“Should your investment commentary present a distinctive point…
Napoleon's First Battle

What Napoleon’s first battle can teach writers

Imagination is a powerful source of story ideas. This is what…
Twitter works

How I’ve benefited from Twitter—and you can, too

Twitter didn’t appeal to me at all in the beginning. I asked,…
Top posts on InvestmentWriting.com

Top posts from the fourth quarter of 2014

Check out my top posts from the last quarter! They’re a…
light bulb

8 lessons from my marketing mishaps

As I reflect on 2014, I've learned some lessons that may help…

Help your readers by linking to definitions

Using words that your audience doesn’t understand can cut your…