Mistake Monday

MISTAKE MONDAY for June 27: Can YOU spot what’s wrong?

Can you spot what’s wrong in the image below? Please post your answer as a comment. This item has multiple mistakes, but there’s one big one that caught my eye. I post these challenges to raise awareness of the importance of proofreading.

Down with meaningless claims!

Down with meaningless claims!

This blog post was inspired by a section in Business Blather: Stop Using Words That Sound Good but Say Nothing! by Jerry McTigue. As you know, I agree with the mission of this book. Delete meaningless claims In a section called “Enough with the platitudes already,” McTigue criticizes the “litanies of clichés and banalities writers […]

When to send an article to the expert, not an editor

When to send an article to the expert, not an editor

If you work in a marketing or editorial group, the pieces that you work on may get comments from many different people. Sometimes your next step should be to send the piece to an editor to clean up or proofread the writing. Other times, you need to send the piece back to the subject-matter expert—often […]

10-minute boosts for your financial content marketing

Financial content marketing helps you to attract new clients by boosting your visibility and showing that you can solve their problems. Great financial content takes time to create. But you don’t always have big chunks of time to devote to your content strategy, writing, editing, and promotion. Don’t despair! You can give your content a […]

Mistake Monday

MISTAKE MONDAY for May 30: Can YOU spot what’s wrong?

Can you spot what’s wrong in the image below? Please post your answer as a comment. Unfortunately, people make this mistake too often. I post these challenges to raise awareness of the importance of proofreading.