which vs. that

That vs. which: Which is right?

Writers often use "which" when they should use "that." The reverse…
3Cs of investment commentary InvestmentWriting

Should your investment commentary be different?

“Should your investment commentary present a distinctive point…
Napoleon's First Battle

What Napoleon’s first battle can teach writers

Imagination is a powerful source of story ideas. This is what…
Twitter works

How I’ve benefited from Twitter—and you can, too

Twitter didn’t appeal to me at all in the beginning. I asked,…
Top posts on InvestmentWriting.com

Top posts from the fourth quarter of 2014

Check out my top posts from the last quarter! They’re a…
light bulb

8 lessons from my marketing mishaps

As I reflect on 2014, I've learned some lessons that may help…

Help your readers by linking to definitions

Using words that your audience doesn’t understand can cut your…

Break your writer’s block with Robert Benson and Eric Maisel

What can you do when writer’s block paralyzes you? Sitting…

“Say one thing”: a great reminder for bloggers

Online readers have even less patience than people reading on…
blog tips

Blog topics: Break the 3-S rule on your blog

This rule is made to be broken, I thought when I read about the…
How the Ancients Read

Rome vs. today: My thoughts on readers’ access and attention

Visiting Rome’s Colosseum made me think about how our ease…
white paper

4 reasons you shouldn’t write a white paper

White papers can be great marketing tools. Done right, they give…

Guest bloggers: 2014 in review

Looking for marketing and writing tips from diverse experts?…

Time to think as a writer’s technique

Is taking time to mull over your topic one of the best things…

Spelling tip: When in doubt, close it up

Spelling challenges many of us. To make things more complicated,…
Economic commentary example

Financial website writers, match headlines to content or lose readers

Your web pages should deliver on the promise made by your headlines.…
Tragedy

Writing sensitively about tragedy in your investment commentary or blog

Tragedy strikes more often than you’d like. It could be an…

E-book or white paper: which is better?

“What’s the Difference between an E-book and a White Paper?…

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