What’s too long for a blog post?
What’s too long for a blog post? I stirred up a lively conversation when I posted this question on social media earlier this year. I asked because I’d drafted a 2,400-word blog post. That’s unusual for me. My natural length seems to be 400 to 600 words, although I’ve written longer. As I expected, there’s […]
Blog post template: Write about a talk
Do you get tired of generating original material for your blog? Do you attend talks on topics that would interest your blog’s audience? If so, you can benefit from this template for blogging (or writing an article) about a talk. This blog post template will help you to spend less time thinking and writing. Plus, […]
4 tips for turning books into blog posts
The books you read can provide fodder for your blog posts. You don’t have to write a boring book report like an elementary school student. Use the four techniques I describe below to punch up your book‑related blog posts so they attract, inform, and entertain your readers. 1. Highlight one quote from the book Pick […]
My financial writing crusade
“Are you on a crusade?” A reader asked me that question with a smile after he read the Barron’s article that quoted me on the need for financial writers to lower the grade level of their writing. If you’re a regular reader of this blog, you’ll probably say the answer is “Yes, I am on […]
Mistakes to avoid in your first live webinar
Planning to run your first live webinar? It’s a great way to attract prospects and deepen relationships with clients of your investment, wealth management, or financial planning firm. I watched a bunch of live webinars as I planned to relaunch my financial blogging class. Some of them were painful to watch. These webinars got me […]