Guest post: "The Lost Art of the Thank You Card"
I’m a big fan of saying “Thank you.” So I’m delighted to feature this guest post by Suzanne Muusers of Prosperity Coaching. Suzanne is a consultant to financial advisors. I met her through Twitter. The Lost Art of the Thank You CardBy Suzanne Muusers What would happen to your referrals if you wrote five thank […]
Can you over-use "you" in your marketing materials?
You may be surprised by my suggestion that you can overuse “you” in your written communications. I’ve said many times that investment and wealth managers speak too much about “we,” the firm, and too little about “you,” the client or prospect. Writing reader-focused text is important. However, dropping “you” and “your” multiple times in every […]
Financial writers clinic: Getting rid of “mitigate”
Words with Latin roots, such as “mitigate,” drain life out of your writing. Let’s spruce up a sentence by deleting “mitigate.” Here’s a sentence from Gretchen Morgenson’s “Credit Cards and Reluctant Regulators“: Alliance is not the only company working to mitigate the effects of new credit card restrictions. I’d rewrite it as Alliance is not […]
Some ammo for job-hunting — and client-seeking — CFA charterholders
Employers–and potential investment management clients–don’t understand why they should hire a CFA charterholder instead of a non-charterholder. That’s the lament of some job-hunting and client-seeking colleagues of mine in the Boston Security Analysts Society. “Fund managers with CFAs take fewer risks than those with MBAs, study says,” an article by Ian McGugan in Canada’s The […]
"You" can help your job hunting "thank you"
Which “thank you” are you more likely to read? The note that opens with 1) “Thank you for meeting with me” or 2) “Your company’s disciplined approach to…”? Number 1 makes me yawn. “Another lame thank you note,” I say to myself, although I’m impressed the writer bothered to write when so many people don’t. […]