"Thought Leadership: Are You Making It or Faking It?"

Plenty of investment and wealth management firms try to distinguish themselves as so-called “thought leaders.” Many will fail. “Thought Leadership: Are You Making It or Faking It?” by Fiona Czerniawska says that clients seek: 1. Something relevant to challenges they face 2. Something new and different 3. Something that is supported by hard evidence – […]

"Relevant and useful content earns trust. And trust sells."

“Relevant and useful content earns trust. And trust sells.” I love this tag line from Bob Leonard’s Bolen Communications. It reminded me of why newsletters are so powerful. Why? Because newsletters that convey a sense of who you are–and that provide relevant and useful content–build trust. And trust sells, just as Bob Leonard says in […]

Optimism watch: "Could Bear Talk Be a Contrary Signal?"

“Doing the reverse of the crowd has often worked well,” as New York Times columnist Floyd Norris points out in “Could Bear Talk Be a Contrary Signal?“ So the fact that consumers feel unusually gloomy about the stock market, according to the Conference Board’s latest consumer confidence report, may bode well for stocks. More than […]

Warren Buffett on compliance officer

This is a great quote from Warren Buffet. “Everyone must be his own compliance officer. That means everything you do can be put on the front page of the newspaper, and there will be nothing that cannot stand up to scrutiny.” Jim Ware of Focus Consulting Group cited this quote in his talk on ethics […]

Wealth managers should specialize by affinity, NOT demographics

“In my opinion, a successful segmentation will be less demographically driven (e.g., net worth or income striations) and more affinity driven (tapping into a deep pool of investors who share a common passion — auto racing, yachting, the arts, religion, and so on).” writes Scott Welch of Fortigent, LLC in “Differentiating When Consulting to the […]