Blogging has become a “must” for many independent and fee-only financial advisors. It’s a great way to connect with current and potential clients. Blogging also helps drive traffic to your website and cement your reputation as a leader in your field. But many advisors struggle to crank out a steady flow of compelling blog posts. That’s why you need to enroll in “How to Write Blog Posts People Will Read,” my NEW five-week teleclass for financial advisors.
You will learn how to
o Generate and refine ideas for blog posts that will engage your readers
o Organize your thoughts before you write, so you can write more quickly and effectively
o Edit your writing, so it’s reader-friendly and appealing
The inaugural class will be offered exclusively to my newsletter subscribers and to clients. Participants in the initial class will receive a 50% discount in return for participating fully and providing detailed feedback.
When you participate fully in this class, you’ll end up with one polished blog post–and a process you can follow to generate many more.
How you’ll get there
o Small class–limited to 12 advisors–so you can participate, not just listen passively. Research shows that people learn best when they act on new information.
o Classes will meet on five successive Thursdays–Feb. 25, March 4, March 11, March 18 and March 25– on a teleconference call from 1:00 p.m.-2:00 p.m. Eastern Time
o Convenience because you can dial into the weekly phone calls from anywhere–and classes are recorded, in case you can’t attend “live”
o Guidance through a step-by-step process of writing blog posts, including
o Generating blog post topics
o Organizing your thoughts before you write
o Positioning your blog post to appeal to readers
o Editing your posts to boost their reader-friendliness
o “Hands on” practice through completing your weekly homework assignments
o Resources for the future because you can download
o Class recordings
o Class handouts
o Feedback from a seasoned financial writer-editor whose clients range from the country’s largest asset managers to solo professionals to trade and retail publications
What advisors say about other workshops by Susan Weiner, CFA
o “I found this presentation very helpful because it focused on key elements to being an influential but understandable advisor.”
o “Susan’s presentation brought to life the benefits of better writing.”
o “Great tips for jump starting my client communications”
o “Susan’s presentation made me want to go back to my office and juice up my emails and letters.”
DO YOU HAVE QUESTIONS?
Contact Susan at firstname.lastname@example.org or 617-969-4509.