Reader challenge: What’s the writing lesson from Physicians Mutual?

You’re getting smarter about writing investment and financial communications, so I’m giving you a challenge: watch this video and then tell me what lesson it teaches writers.

I look forward to hearing from you!

2 replies
  1. Russell
    Russell says:

    Avoid industry jargon at all costs! I have a slide in a presentation I’m doing on Tuesday titled Industry Nonsense – with images representing some of our worst words – “Dead cat bounce”, & “Hot waitress indicator”…

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