Check out my top posts from the last quarter! They’re a mix of practical tips on newsletters (#1), marketing (#2), spelling (#3), punctuation (#4), investment commentary (#5), writing (#6, #7, #8, #10), and PR (#9). I’m only listing one Mistake Monday post, although more were among the most viewed, because one Mistake Monday post is […]
Can you spot what’s wrong in the image below? Please post your answer as a comment. Reading this out loud may help you spot the problems. I post these challenges to raise awareness of the importance of proofreading.
Do your posts pass the financial blog post test? If they do, you raise your odds of attracting clients and prospects. Aim to put “yes” in the check-boxes below. TOPIC ___ Does your post solve a problem for the reader? Most people who search online are looking for a solution to a problem. ___ Is […]
Can you spot what’s wrong in the image below? Please post your answer as a comment. I frequently see this problem in The Boston Globe. I post these challenges to […]
Lawyers persuade judges when they “communicate clearly and concisely, according to Antonin Scalia and Bryan A. Garner in Making Your Case: The Art of Persuading Judges. I believe the same rule applies to your writing. Why clear, concise writing matters Why is this important? Because judges, like your readers, lack the time and patience to decipher […]