Investors crave reassurance during volatile times. But it’s not easy to choose words that steady their nerves. With that in mind, I’m putting out a call for article titles that reassure investors.
Please comment with your candidate for the most reassuring title
If I get enough good candidates in the comments on this blog post, I’ll run a poll, so you can vote for a winner, as discussed in the following Facebook post:
Tom Brakke of the research puzzle blog, one of the early supporters of this contest,
clearly enjoys playing with titles. You can see this in his tweet suggesting “Pray the Course” as a reassuring title.
What makes a title reassuring?
The suggestions by John and Tom show a sense of humor, so I’m going to throw out some serious candidates for reassuring titles. I hope the following titles spark some conversation.
- Downgrade should mean little to long-term investors (Vanguard.com)
- Comfort is rarely rewarded: Maverick Risk and False Benchmarks (Sitka Pacific Capital)
- Intelligent Trading: A Competitive Advantage During Market Plunges (Royce Funds)
- Has the Downgrade Created a Buying Opportunity? (OppenheimerFunds)
What makes a title reassuring? Based on the titles above, I seem to find comfort in titles suggesting I can benefit from–or ignore–market volatility. Right or wrong, this is what works for me.
How about you? What wording do YOU find reassuring?
Aug. 30, 2011 update: I am no longer accepting comments on this post as new candidates for this competition.