Can you “impact” results? A case against using “impact” as a verb

Want to send a longtime, classically trained writer into a screaming…
email help request

Writing an email help request that gets results

"I NEED HELP!" This line will get your email recipient's attention.…

Marketing lesson from clashing clocks

I'm a regular at my gym. I go there to use the elliptical machine,…

4 reasons learning to blog helps CFA charterholders

CFA candidates and charterholders have great quantitative and…
Personalized subject line can backfire in emails

Personalized subject lines can backfire in emails

A good personalized subject line can boost your results. But…

5 ways blog posts are like tulips

I love tulips. But for years I didn't grow any because my backyard…
fighting for proper usage

When do you push proper usage on your writing clients?

Some battles over proper usage in writing are worth fighting.…

Financial PR opportunities for professionals–and they’re free

Everybody likes to get something for free. That includes free…
sending press releases

Quit sending press releases as attachments!

Is your goal to get your press releases deleted from the recipients'…
Top posts on InvestmentWriting.com

Top posts from 2016’s fourth quarter

Check out my top posts from the last quarter! They’re a…
don't use "words to avoid" with regular folks

Words to avoid in your investment communications with regular folks

Big words make your readers work harder to grasp your message.…

20 ways to organize a story

Looking for fresh approaches to your articles or blog posts?…

Rules for writing clearly

Clarity matters. Yet it's often lacking in documents about investments,…

Quit hiding your meaning!

Don't make it hard for your readers to understand your meaning. …
mind map

Mind maps: can they win buy-in for your writing?

"Do you ever circulate mind maps for buy in from executives at…
print newsletter as dinosaur

Print newsletter vs. e-newsletter for financial marketers

Should you send a print newsletter or an e-newsletter? I'm asking…
thumbs down for bad writing by financial experts

Why experts love bad writing

Many financial marketers and writers complain to me about investment…
writers drive investment professionals crazy

3 ways writers drive investment professionals crazy

Investment professionals play an essential role as subject-matter…