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Another reason to proofread: Broker example

When your letters include typos, you confuse your readers and…

Techniques to boost your white paper’s visual appeal

"Do I need one exhibit per page in my white paper?" A prospect's…

Newsletters: Can you offer too much good stuff?

A newsletter can work with as little as one good article. While…

Writing: More specific is better until it’s not

Investment commentary writers often struggle to make their writing…
Robert Mauterstock

How to help your clients help their aging parents

Your clients' communications with their aging parents can have…

One topic per email, please

Limiting every email to one topic is the best way to ensure your…

Maintain your draft’s momentum with these tips

If you're too busy to complete a draft in one sitting, these…

My blogging class students’ blogs

The students in my blogging classes inspired me to write my forthcoming…

Storify as a tool for online resource lists

UPDATE: The Storify website no longer exists, so please ignore…

Lesson from sales training

Marketing that focuses on the client, not the seller, is the…

Simple tip for boosting your guest posts’ effectiveness

Guest blog posts are a great way to expand your network. This…

Boost your blog with original photos: The SAGE Advisory example

Visual appeal is part of what draws readers to your blog posts.…

When your blog demands a photo of a public figure

Use photos carefully in your blog posts. You must respect the…

Stars aren’t only for Morningstar: How to cut your draft

Sometimes you have to limit yourself to a specific number of…
Susan Weiner, ProfNet, #ConnectChat

May 2013 presentations: Boost the effectiveness of your writing

If you'd like to boost the effectiveness of your financial…

Got Metaphor?

Metaphors can make your communications stand out from the crowd.…

Financial marketing lesson from Northern Trust: Focus on “you”

Northern Trust gets it. Financial marketers should focus on their…

Can mediocre blogs succeed?

"...Mediocre marketing with commitment works better than brilliant…