red and blue gift boxes

Poll: How should advisors use ready-to-use content?

Limited time and budgets mean that some financial advisors buy…
investment commentary organization

Key lesson for investment commentary writers from my professional organizer

My personal possessions aren’t as neatly organized as my writing,…
what is SEO, how to use SEO, SEO best practives, SEO, Search Engine Optimization,

Most popular blog posts of 2012

My readers have visited some of my posts more than others. Here…

Help! My emails are too salesy

Nobody likes a pushy salesperson. Overly aggressive techniques…
what is SEO, how to use SEO, SEO best practives, SEO, Search Engine Optimization,

Guest bloggers: 2012 in review

I'm thankful for the knowledgeable and talented professionals…
search engine optimization, seo, internal links

Guest post: “Using Internal Links for Search Engine Success”

Steve Tannuzzo's guest post on "Easy SEO: How to Really Get Found…

Reader question: How can I keep my emails short?

Writing an email that's short and to the point is the best way…

Reader challenge: How do you save your marketing project from last-minute derailment?

  If you've ever had a project go bad at the last minute,…
comment spam

Guest post: Don’t make it hard for people to comment on your blog

Comment spam isn't all bad. That's the message I took away from…

Blog like a Sasanian

You want to distinguish yourself from other advisors. One way…

Guest post: “Peter Lynch Went Grocery Shopping With Me At Whole Foods The Other Day”

I chuckled, and then I thought, I must ask this author to guest-blog…
what is SEO, how to use SEO, SEO best practives, SEO, Search Engine Optimization,

Are you as compulsive as me or I?

I’m not perfect. I make grammar mistakes, too. This post is…
what is SEO, how to use SEO, SEO best practives, SEO, Search Engine Optimization,

Happy Thanksgiving! I’m thankful for…

Dear readers, Happy Thanksgiving! I hope that you have a wonderful…
email subject lines

Should my firm insert its name at the start of every email subject line?

You asked plenty of great questions during my presentations on…
what is SEO, how to use SEO, SEO best practives, SEO, Search Engine Optimization,

Which format do you prefer for how-to books?

Please help me figure out the right format for my forthcoming…
businessman writing

Why hire a writer? Three powerful reasons

You can write. You know your company, products, and services…

How I work with financial advisors

Q.  How do you work with financial advisors? A. I work with…
what is SEO, how to use SEO, SEO best practives, SEO, Search Engine Optimization,

Guest post: Please, Without All That Jargon, What is “Search Engine Optimization”?

Search engine optimization expert Marcia Morgan and I met after…