Keep it simple–or else!

If you want your readers to understand you, keep it simple. You…
monetary policy

FAQ: “How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors”

Are you a financial professional, writer, or marketer with questions…
monetary policy

What number of examples is ideal for persuasion?

Persuasive writing often demands examples. You can't expect your…

Wise words for writers from “Alpha Better Juice”

Rereading your drafts results in better writing. That's the bottom…
Currier & Ives image

Writing lesson from a museum exhibit

A strong title can boost the appeal of a dull topic, as an exhibit…
Gil Weinreich

Guest post: “Good Writing is Good for Business”

Gil Weinreich and I had a great conversation about the importance…
monetary policy

Please, no tiny fonts on your PowerPoint slides

You don't want to make your audience strain their eyes, so make…
monetary policy

Marketing communication notes from #fpaexperience

Here are some highlights from sessions I attended at FPA Experience…
How to Write Effective Emails and Letters

If you missed my email presentation at FPA Experience 2012…

Tips for writing effective emails were the focus of AdvisorOne's…
WSJ formual

Finding easy-to-follow formulas for your blog posts

"Are there writing formulas I can follow?" This question from…
monetary policy

Social media as practiced by Brittney Castro, Cathy Curtis, and Jeff Rose

Financial advisors can win new clients from social media. Here…
email inbox

Email writers, boost your effectiveness with this quote

Think about your reader if you want your communications to get…
monetary policy

Carville’s advice to Romney applies to email writers, too

Democrat James Carville delivered debate advice to Mitt Romney…

Your mother and the “fiscal cliff”

Talk to your mother before you use financial vocabulary in your…

Bring your questions and writing implements to my FPA Experience session

You'll get the most benefit from "Writing Emails and Letters…
Justine Metz presenting On Merrill Lynch and US Trust to Financial Communications Society

How Merrill Lynch and US Trust stay relevant to clients, according to Justine Metz

Bank of America’s business units, Merrill Lynch and US…

Reader challenge: Your favorite tool for investment commentary?

Investment commentary is a key component of client communications…
monetary policy

Monetary policy in plain English–Can you do better?

Monetary policy. If you're a financial advisor or investment…