Registered reps, it’s time to ‘fess up
Ghostwriters offer valuable marketing support to financial advisors. But some registered reps–and the marketers who support them–have felt confused since the issuance of “Misleading Communications About Expertise,” FINRA Regulatory Notice 08-27, in May 2008. They don’t know how much editorial assistance reps can receive before they must acknowledge the assistance in writing–or even sacrifice their […]
Guest post: "Seven steps toward a better webinar"
More financial advisors are using webinars to market themselves. That’s why I’m featuring this guest post, “Seven steps toward a better webinar” by D. Bruce Johnston and John Drachman. Bruce Johnston is a social media financial distribution consultant with 25 years as a senior executive for asset management firms. John Drachman is a senior writer […]
Which wealth managers have the highest profit margins?
People are always curious about who makes how much money. That’s probably why I zeroed in on the profit margin comments made by investment banker Elizabeth Nesvold, managing partner of Silver Lane Advisors, when she spoke about “Trends Amid Turmoil in the Wealth Management Business” to the Boston Security Analysts Society on November 18. Because […]
Thank you, NAPFA MA Study Group, for your great response to my email/letter writing workshop
The NAPFA MA Study Group asked lots of great questions during my November presentation to them on “How to write effective emails to your financial planning clients.” Thank you, NAPFA members and guests, for your energetic participation! Here’s some of their feedback. “I found this presentation very helpful in the sense that it focused on […]
Financial writers, lead with your message, not your source
Sometimes you go to a conference or talk with an expert and return to your office with a message you’ve just got to share. That’s great. But in their enthusiasm, financial advisors often make the mistake of starting their article or blog post with the name and credentials of the expert or conference, instead of […]