3 fixes for lousy quotes in your financial writing
Quotes are a great way to add oomph to your writing. This is true whether it’s a short piece, such as a blog post, or a long white paper for your investment or wealth management firm. But what if you’re quoting lousy writers or interviewees who haven’t expressed themselves well? Quote fix 1. Rewrite the […]
7 ways Compliance can work with investment writers for their mutual success
Compliance officers for investment management firms want their employers to market themselves successfully. After all, the lack of sales could kill the company. However, they also want their firms to stay safe from legal and regulatory threats. Marketing and compliance professionals sometimes clash. But they don’t have to. The two areas can work together so […]
6 ways financial advisors can differentiate themselves
It’s difficult for financial advisors to differentiate themselves. Whether you’re a financial planner, wealth manager, or investment advisor, what you offer has a lot in common with your peers’ offerings. Saying that your service and offerings are exceptional won’t convince prospects of that fact. Advantages that might have set you apart 10 years ago, no […]
Top posts from the second quarter of 2016
Check out my top posts from the last quarter! They’re a mix of practical tips on investment commentary (#1, 2, 4), white papers (#5), writing (#8), blogging (#6), marketing (#3, 7), social media (#9), and email (#10). Who are the fixed-income commentary winners–and why?—I’d like to send a big “thank you” to all of the […]
Stop being happy–and win more readers
Does the following sentence inspire you to dig into the writer’s newsletter? The XYZ Financial team and I are happy to bring you this month’s newsletter. It doesn’t inspire me. I doubt it inspires you. However, I often see financial professionals start their emails, letters, and newsletters with similar sentences. If they’re not “happy,” they’re […]